20th International AIDS Conference - Melbourne, Australia


WEWS04 Harnessing the Potential of Social Media in Global HIV Prevention, Education and Community Building
  Community Skills Development Workshop
Venue: Room 105-106
Time: 23.07.2014, 11:00 - 12:30
Co-Facilitators: Ariel Cerrud, United States
Felix Scholz, Australia
Laurindo Garcia, Philippines
Brigitte Tenni, Australia

Level: Intermediate
Target audience: Activist / advocate
Seating limits: 400
The potential for social media to contribute to the journey towards an HIV-free generation is seemingly endless. With a huge proportion of the world’s youth accessing online social media, the HIV research, treatment and prevention communities have an opportunity to harness this medium as a platform for education and widespread change. This workshop provides participants with an opportunity to interact with a range of leaders responsible for orchestrating successful campaigns for both grassroots and government organizations. The workshop provides examples of effective and ineffective social media campaigns; help build skills and tools for developing successful social media campaigns; and explore the relationship between social media and more traditional media platforms for health promotion purposes. Delegates are encouraged to bring a laptop, tablet or smartphone, if possible.
11:00
WEWS0401
Introduction

11:05
WEWS0402
Overview of a youth campaign from a national approach
A. Cerrud, United States

11:20
WEWS0403
Powerpoint
Overview of an Australian youth led, action based campaign
F. Scholz, Australia

11:35
WEWS0404
Powerpoint
Overview of a social enterprise group promoting social change through technology
L. Garcia, Philippines

11:50
WEWS0405
Group exercise: developing an issue based social media campaign
B. Tenni, Australia
K. Kogar, Australia

12:25
WEWS0406
Closing remarks

Powerpoints presentations
Overview of an Australian youth led, action based campaign - Felix Scholz

Overview of a social enterprise group promoting social change through technology - Laurindo Garcia
Overview of a social enterprise group promoting social change through technology - Laurindo Garcia



   

    The organizers reserve the right to amend the programme.